Greenfield Venture - 1738 Words

Unit 1 Individual Project Tiffany Nelson October 7, 2012 FIN630-1204D-02: Global Financial Management American InterContinental University International Financial Markets Introduction Not to be confused with an acquisition, a Greenfield venture is a strategy in which a parent company enters into a new market without the involvement of another business or partner. This popular strategy entails a company leasing or purchasing land, building a new facility, employing or relocating managers and employees, and then independently launching a new operation where none has existed before. Basically, the operations within a Greenfield venture are done from the ground up. As of today, many organizations†¦show more content†¦Being accepted into France’s marketplace gives Acme right of entry to the other European Union nations. On the surface, France appears to have more of a structured trade policy, which will make France’s trade policies less prone to corruption. While some people may view being under continuous examination a bad thing, this certainly will keep France’s trading processes â€Å"honest†. According to the US Department of State (2012), a U.S. company like Acme should trade and invest with France because the U.S. is the top destination for French investment and the U.S. is the leading foreign investor in France. Economic Background and Currency Thanks to adopting Euro as their trade currency, France has managed to turn what could be risks of loss or currency risks caused by price fluctuations into foreign investment. For example, due to dollar weakness, France unfortunately lost an estimate of nine percent of their revenue growth back in 2004 but with a rising demand for French imports and the power of Euro, France weathered the storm and remains a top economy in the world (Tested by the mighty Euro, 2004). In the past, the economic outlook in France has seemed unbalanced, been questionable, and everything about their economy pointed towards a recession; fortunately for them, Euro has proven its reputation of being solid and fixed throughout the EU. As opposed to France’s currency, Mexican pesoShow MoreRelatedThe Economy in India: Recessionary Effect Essay789 Words   |  4 Pagesfall in the Commercial Vehicle segment. In the given situation, where the entire world and India was affected by recession effect, Amtek, with a view to go into greenfield project, was trying to see all the dimension of the possibilities which either can favour or prevent it’s goal to be materialised. Amtek had taken a decision to venture into green field projects of steel in all the good faith that the booming condition of market would sustain. However situation changed, and change in the economicRead MoreDegusa Essay1491 Words   |  6 Pagesincrease their market share Degussa would need to either start sourcing their stabilizers locally from competitors or start their own production in China. In case of second option (FDI) the managers would also face the choice of mode of entry: greenfield, joint venture or acquisition. FDI or non-FDI? We can find multiple reasons within OLI framework (Dunning, 2000) for Degussa to go with FDI in China. In terms of ownership (O) of valuable competitive advantages we should mention advanced product technologyRead MoreBen And Jerrys Case Analysis Essay1686 Words   |  7 PagesBen Jerrys Case Study Company History Ben Cohen and Jerry Greenfield founded Ben Jerrys Homemade Ice Cream in 1978. Over the years, Ben Jerrys evolved into a socially-oriented, independent-minded industry leader in the super-premium ice cream market. The company has had a history of donating 7.5% of its pre-tax earnings to societal and community causes. Ben and Jerry further extended their generosity by offering 75,000 shares at $10.50 per share exclusively to Vermont residents, soRead MoreEssay about General Electric Case Analysis927 Words   |  4 Pagesï » ¿ Case Discussion Questions 1. GE used to prefer acquisitions or Greenfield ventures as an entry mode rather than joint ventures. Why do you think this was the case? According to our textbook, a firm can establish a wholly owned subsidiary in a country by building a subsidiary from the ground up, the so-called Greenfield strategy, or by acquiring an enterprise in the target market. Acquisitions have three major points in their favor. First, they are quick to execute. By acquiring an establishedRead MoreTesco Entry Strategy1407 Words   |  6 Pagesoperates. Tesco Plc International Market Entry Strategies Joint Ventures China South Korea Thailand WHOLLY-OWNED SUBSIDIARIES Greenfield Investments United States Acquisitions South Korea Malaysia Japan Turkey Republic of Ireland Slovakia Poland Ireland Hungary Czech Republic STRATEGIC ALLIANCE 2013 4 Atiqah Ismail Table 1: Examples of Tesco’s entry strategies in different countries Region Country Entry Strategy Acquisition of / Joint venture Partnership with: Operation Europe Czech Republic AcquisitionRead MoreEssay about GEs joint venture case1456 Words   |  6 PagesGeneral Electric’s Joint Ventures General Electric (GE) formerly entered a foreign market by either acquiring an established firm or establishing a greenfield subsidiary (which is a wholly owned from ground up turnkey project). Joint ventures with a local company were almost never considered. The prevailing philosophy was that without full control, the company didn’t do the deal. However, times have changed. Since the early 2000s joint ventures have become one of the most powerful strategic toolsRead MoreInternational Business Transactions and Negotiations that Cross National and Cultural Borders2010 Words   |  9 Pagesco-operation and international joint venture (IJVs). International Joint Venture A joint venture is a collaboration agreement between two or more companies, which entails the sharing of profits and losses, skill and managerial expertise and technology to a varying degree. Joint ventures are typically formed between smaller domestic companies and foreign multinational companies and should incur benefits for all parties. Multinational companies tend to use joint ventures as a mode of entry into a foreignRead MoreComm1912 Words   |  8 Pagesunavailable) - They bring experience, knowledge, and contacts - They tend to be older, experienced, and have contacts - Unlike venture capitalists they don’t play an active role in the management of the firm, don’t want control - Invest 25K-100K max 1 million in firms where they have expertise Venture Capital: - Is an equity pool (money raised by venture capitalists to invest) in early-stage companies, expansion revitalization of existing firms, and the financing of leveraged buyouts Read MoreLincoln Electrics Essay1183 Words   |  5 Pagesquality products and its technical innovations. On its 60 years of international experience, the company gained valuable knowledge on what to do and what to avoid when moving abroad, and that is why they refocused their expansion strategy into joint ventures, instead of acquisitions avoiding the problems suffered in the early 1990s. Moreover, their technical know-how and sales structure allow them to provide the best solution for its customer’s worldwide and differentiate from its competitors. OnRead MoreTeco PLC Company Closing Markets in Japan and United States2775 Words   |  11 Pagesfirm may then choose to internalize in a foreign market, therefore a choice of entry mode is required. Tesco’s choice was through the mode of acquisition and Greenfield acquisition, this is evident by acquisition of the grocery outlet in Japan and the United States. Tesco had brought failing American business ‘Fresh and Easy’ via a ‘greenfield’ acquisition (The Guardian, 2013), furthermore Tesco also expanded their operations into Japan by the acquisition of C2 Network, in which had a portfolio of

Conference Chair For The Asian American Student Union

Conference Chair – AASU As the conference chair for the Asian American Student Union, I spearheaded a school wide conference on Asian American issues and advocacy. This conference brought in speakers from across the United States, including members of the U.S. government, and had over 100 participants. In addition, I led a group of twenty students to the East Coast Asian American Student Union conference at Columbia University. I developed preparatory pre-departure workshops, handled scholarship distribution, and outlined travel logistics. As a member of the AASU board, I had the opportunity to develop my own general body meeting on the topic of Asian American portrayal in the media. My position as Conference Chair was my first large responsibility in college. This position developed my interpersonal and team working skills; it also instilled the importance of time management and organizational habits. Through the inspiration of my peers, I became committed to bring creativity and innovation to all events that I planned. This position allowed me to explore my passion of minority advocacy though the Asian/Asian American population and serve as a catalyst for the promotion of education and awareness of Asian history and culture. Our greatest accomplishment was the development and passing of the Asian American Studies Minor at the University of Florida. Our first step was garnering support from the community through assembling a committee of students and faculty, and createdShow MoreRelatedApplying the Four Frames and Eight Stages to Create a Plan to Manage Organizational Change3676 Words   |  15 PagesBand, Spanish, Art, and Engineering. The entire faculty has Bachelor’s degrees, many have Master’s degree, and a few have, or is either working towards obtaining their Ph.D. The student population makeup of the school campus is predominantly Hispanic in ethnicity, with less than 2% of African American, White, Asian, and other ethnicities. Since 2006, the school had been a â€Å"Recognized† campus according to TEA, (Texas Education Agency). For the 2013 school year the campus was labeled as â€Å"Met Standard†Read MoreHow Women Are Portrayed in Media6769 Words   |  28 PagesDavid, a long-time journalist and women’s rights activist from the Philippines. Rina, who was interviewed by Marà ­a Suà ¡rez on FIRE’s first Internet Broadcast at the Beijing +5 women’s conference in New York  writes a column called â€Å"At Large† for the Philippine Daily Inquirer, and is an activist and national chair of a women’s political party called â€Å"Philipinas Advance.†Ã‚   â€Å"Many women have said that the media coverage (of rape or other violence) was like a second assault all over again, because ofRead MoreThe Fight Against Juvenile Crime4550 Words   |  19 Pagesbetter future what can one say about the future of children of lower socio-economic status who may have less access to the tools for achieving success? I believe one of the greatest concepts to be implemented in our country is the principle that all American children should be educated for free and to their full capacity. Education was and continues to be a game-changing social reform. Reformers have viewed education as the key to individual opportunity and to the creation of an enlightened and responsibleRead MoreEvolution of Human Resource Management7638 Words   |  31 Pagesnote, we offer an overview of how human resource management in Asian countries and corporations is evolving in the face of rapid business growth and integration into the global economy and we describe how the ar ticles in this Special Issue contribute to new knowledge and insights regarding key issues, challenges, and evolution in the field of HRM in Asia. Driven by the combined forces of rapid gross domestic product growth in many Asian economies and their further integration into the global businessRead MoreSix Point Movement in Bangladesh6246 Words   |  25 Pagesauthor? Debates on the issue have not yet subsided. After the announcement of 6 points by Sheikh Mujibur Rahman in 1966, the then Bhashani NAP, pro-China Communist groups and Chhatra Union (Menon Group) were the first to articulate their reaction. They claimed that the 6 points were in fact the creation of American intelligence agency, CIA. Its aim was to develop rapport with the USA by creating problems for Ayub Khan. But such an explanation on the origin of 6 points was not accepted or proved byRead MoreTexas Government Quiz Answers8383 Words   |  34 Pagesleaders e.   high taxes and government run by elites Question 5 10 out of 10 points Which of the following has traditionally dominated the political culture of Texas? Selected Answer: c.   business interests Answers: a.   lawyers b.   labor unions c.   business interests d.   environmentalist groups e.   the Catholic Church Question 6 10 out of 10 points ______ is the system, common in the late nineteenth and early twentieth centuries, by which farmers would be lent land and equipmentRead MoreMulticultural Education in a Pluralistic Society21691 Words   |  87 Pagesincluded state-of-the-art science labs. Students were proficient with computers; they even helped Mr. Juarez develop his skills. Most of the students participated in extracurricular activities, and their parents were active in school affairs. More than 90% of the previous graduating class had enrolled in postsecondary programs. 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The Great Gatsby How It Applies to Modern Society Free Essays

The Great Gatsby: How it Applies to Modern Society The people in F. Scott Fitzgerald’s novel The Great Gatsby are very alike the people in our generation today. They’re alike in the way they depict racism, irresponsibility, and corruption. We will write a custom essay sample on The Great Gatsby: How It Applies to Modern Society or any similar topic only for you Order Now The two generations however; also share people who display integrity and honesty. The two generations show irresponsibility and corruption through many characters like Myrtle, Meyer Wolfshiem and Tom. After Myrtle bought the dog she had taken no care after the dog. She never walked it, didn’t consistently feed it, and the dog was later found lying around by himself. Tom was irresponsible and prejudice towards other races which were different from his own. His Irresponsibility was shown when he was having an affair with Myrtle and not staying faithful to Daisy. Tom’s prejudice was revealed when he said â€Å"nowadays people being by sneering at family life and family institutions and next they’ll throw everything overboard and have intermarriage between black and white. † In today’s society it seems like it’s every other day where someone is discriminated against because they are thought to be inferior for skin color, religion, etc. Also during the roaring 20’s there was many gangs and mob leaders like the terrorizing Al Capone who were corrupt with power. He was a racketeer who had many wars with other gangs. Today there is also a lot of gang violence going on today between all sorts of different cliques and they all search for the power that Al Capone once had. Even though there are a significant amount of people who are irresponsible and discriminate there are also a large number of people who act with integrity and help others with enormous generosity. Everyone was first afraid of Gatsby because they thought he was a killer but turns out he was a compassionate man. When Nick says â€Å"They’re a rotten crowd, you’re worth the whole damn bunch put together† you feel the same towards him because his love for Daisy was very important to him. He takes the blame for Daisy killing Myrtle even though he knows he can be taken away to jail for the rest of his life. There are people still today that will fight for their friends because friendship is vowed to be very important in the life of very human. As you can see the adult’s shown in the Great Gatsby (1920’s) are similar to the adults that live today. Many portray racism and are irresponsible; however they are also many who act with honesty, integrity and compassion. I believe the two generations are similar for the common traits they share. Because there is a century between these two generations many would believe that a lot of change has undergone bu t in reality not much change has happened. Everything around the people has changed but them as people have not. How to cite The Great Gatsby: How It Applies to Modern Society, Essay examples

Electro-Shock Blues Eels Finest Work free essay sample

Electro-Shock Blues is a very personal record for the creative force behind Eels, Mark Oliver Everett, commonly known as simply, E. Eels have always been known to put out some pretty bleak records, but Electro-Shock Blues in particular deals with very heavy and dark themes. Prominent ideas on this record include loss, grief, and pain. All of these themes come from a very personal place within Everett, and Electro-Shock Blues is a better album for it. The personal writing and unique instrumentation combine to make Electro-Shock Blues the magnum opus of Eels. Electro-Shock Blues was inspired by the loss that Everett experienced preceding the album’s creation. Everett lost his mother to lung cancer and his sister to suicide shortly before the album’s conception and lost his father to a heart attack many years before. Nearly every song on Electro-Shock Blues relates to these events. The many different approaches that Everett takes to dealing with these losses on Electro-Shock Blues makes for an enjoyable record with many different and unique styles of music. We will write a custom essay sample on Electro-Shock Blues: Eels Finest Work or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My favorite song on the record is â€Å"Last Stop: This Town†, a surprisingly upbeat song dealing with Everett’s grieving on the loss of his sister. The instrumentation on this track is top-notch. The main guitar riff sets the tone for the track, with the tone being haunting, yet beautiful all at the same time. The lyrics of this song are some of the best on the entire record. They show Everett lamenting the death of his sister and even blaming himself at times. â€Å"What if I was not your only friend in this world, can you take me where you’re going if you’re never coming back.† This line has a multitude of different layers to it. It’s multilayered lyrics like this that contribute to making Electro-Shock Blues an incredible album. A great idea that Everett implements in Electro-Shock Blues is the returning to a melody later on in the album. The second track on the album is â€Å"Going to Your Funeral.† The track is dark and ominous, telling the story of Everett attending a loved one’s funeral, and the struggles that come with that. Seven songs later, the track, â€Å"Going to Your Funeral Part II,† comes up. This is an instrumental song, using the same melody from â€Å"Going to Your Funeral.† The melody is used in a more melancholic way, seeming more uplifting and positive. This technique of returning to a melody is very impactful and makes the listener feel a wide range of emotions. Another standout track on Electro-Shock Blues is â€Å"My Descent into Madness.† The â€Å"La-La’s† as the chorus perfectly capture the story that Everett is telling, a person’s â€Å"descent into madness.† Lines like, â€Å"This jacket keeps me straight,† and â€Å"Talking very loud, but no one hears a word I say,† further cement this album as a lyrical masterpiece. The soft and mellow instrumentation on this track contrast with the dark lyrics in a way that seems to emphasize a person’s inner struggle. Electro-Shock Blues by Eels is a beautiful exploration in the dark mind of Mark Oliver Everett, showcasing his grief and sorrow in a way that creates an incredible record and acts as the magnum opus of Eels.

Bryan Velazquez Essays (737 words) - Emerging Technologies

Bryan Velazquez Brown CIS 110 10/4/2017 Drones A drone is defined as an unmanned aerial vehicle or a UAV. In simple terms it is a fairly small object that is put in the air without a pilot and can do many thinks from taking videos to pictures to even being used as a weapon but the main thing is that there isn't anyone controlling it from the inside of it. Drones have been around for longer than most people would think but just recently you are starting to see them used in ways that you wouldn't imagine. With more and more technology that comes out, people are putting that into drone to make them able to do things advanced. In this paper I will talk about how drones are emerging in the technology world today and how pretty soon we will be seeing more and more of them especially in the workplace. When drones were first invented they were mainly used in the military for the use of taking photographs but as they became more and more advanced they became weapons and were used in combat. The first time a drone was used in the intention of killing was in 2002 and that shows the growth that it has endured in its time from only being used to take aerial photos to being used to target and kill CITATION Sif17 \l 1033 (Sifton, 2017) . That was a short recap on the beginning of drones and what they were primarily used for but in todays society drones are now beginning to be used in the workplace and one workplace that is beginning this trend of drones is in construction. When you think of construction you don't think of it as being very efficient and also safe but with drones this can fix these problems and improve them drastically. There is about $160 billion loss in America in terms of material loss and waste and having drones on the construction site could improve this number to keep track of all the materials and making sure that it doesn't go to waste causing the construction industry to be more efficient in the amount of money used and wasted CITATION Dil17 \l 1033 (Dillow, 2017) . Drones also provide the ability to inspect critical infrastructures or to site manage. This allows for very dangerous work to get done without having to put anyone in harm's way and risk someone getting hurt or losing their life CITATION Dow17 \l 1033 (Downey , 2017) . Businesses are starting to realize that drones save a lot of time and are more efficient than a human being because every human makes mistakes but with a drone to window for mistakes is very small. In todays world you aren't going to see a construction sit with drones watching it very often but here soon you will because it allows for safer and more efficient conditions. Also with big businesses you will see a big increase with drones due to the risk of having humans inspect the buildings of companies and what might be malfunctioning. Drones are also being used for security purposes due to the ability for them to move around unlike a camera that can only see certain areas depending on where they are put. The bottom line is that businesses and operations are starting to understand the logistics of using drones and how it can impact an industry just by keeping up with materials or inspecting buildings that would be very dangerous for a human to do. It is a much easier alternative and cheaper in the long run and that's why it is emerging and will be used by many big companies soon and will slowly go down to the smaller companies and industries once they become a part of mainstream technology. Work Cited BIBLIOGRAPHY \l 1033 Dillow, C. (2017, october 4). The Construction Industry Is in Love with Drones . Retrieved from Fortune: http://fortune.com/2016/09/13/commercial-drone-construction-industry/ Downey , J. (2017, October 4). More efficient and safer - how drones are changing the workplace . Retrieved from World Economic Forum: https://www.weforum.org/agenda/2017/06/more-efficient-and-safer-how-drones-are-changing-the-workplace/ Sifton, J. (2017, October 4). A Brief History of Drones . Retrieved from The Nation: https://www.thenation.com/article/brief-history-drones/

Dangerous Effects of Alcohol and Cannabis

Dangerous Effects of Alcohol and Cannabis Alcohol is a depressant that alters the transmission of messages between the brain and the rest of the body. It is a by-product of fermentation after a sugar, fruit or vegetable is acted on by bacteria/yeast. It is the main recreational drug in Australia, meaning that people indulge in alcohol consumption for enjoyment purposes only, especially in social events and gatherings such as parties and clubbing.Advertising We will write a custom essay sample on Dangerous Effects of Alcohol and Cannabis specifically for you for only $16.05 $11/page Learn More There is a lot of advocacy on the dangerous effects of alcohol and cannabis use. The term ‘dangerous’ in this context is in relation to normal body functioning, which is disrupted by the use of these drugs. Dangerous effects of alcohol and cannabis form the basis for discussion of this paper. In a study by Dietze et al. (2009), death and hospitalisations were highlighted as the effects of alcohol. It is surprising that this is the first study in as far as alcohol-attributable harm in Australia is concerned. I would expect to find numerous studies on alcohol since it is usually a topic of concern in the contemporary society; the social media, schools, policy makers never fail to mention alcohol in at least one occasions during the day. However, it may be because of the very same reasons that little research has been conducted. The fact that alcohol consumption, either in moderation or binge drinking, is deemed a normal occurrence in day to day life could be a reason for this. In addition, cooperation from participants, who are mainly drunkards, is not guaranteed. Other effects of alcohol, according to Korsmeyer Kranzler (2009), include an array of neurological disorders, poor nutrition and systemic damage. The same is true for cannabis. It is the most commonly used illegal drug in the world. Karch (2006) points out that in 2003, 161 million people used it, and 46% of 101 stat es reported an increasing trend in its usage. There are associations made between the use of cannabis and cardiovascular diseases (Swift, Copeland, Lenton, 2000). However, little research has been conducted on this, especially in Australia. The study by Karch (2006) indicates that only in vitro animal experiments have been conducted. Human case studies are not valid due to confounding factors like underlying chronic medical conditions and/or cigarette smoking. There is minimal difference in effects between alcohol and cannabis on a face evaluation. The prevailing research concurs with Barack Obama’s statement that cannabis is no more dangerous than alcohol because each has its own share of detrimental effects. Both alcohol and cannabis have dangerous systemic effects which vary with regard to the affected body organ.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In conclusion, it is inarguable that each drug has its own share of the dangerous effects that affect the normal functioning of the body. When a person combines either two or more drugs, aggravated effects result. Unfortunately, there is a paucity of scientific evidence on the usage and effects of alcohol and cannabis. References Dietze, P., Jolley, D., Chikritzhs, T., Clemens, S., Catalano, P., Stockwell, T. (2009). Income inequality and alcohol attributable harm in Australia. BMC Public Health, 9, P. 70. doi: 10.1186/1471-2458-9-70. Karch, S. (2006). Cannabis and Cardiotoxicity. Forensic Science, Medicine, and Pathology, 2(1), 13-18. Korsmeyer, P., Kranzler, H. (Eds.). (2009). Encylopedia of Drugs, Alcohol Addictive Behavior. Detroit: Macmillan Reference. Swift, W., Copeland, J., Lenton, S. (2000). Cannabis and harm reduction. Drug and Alcohol Review, 19(1), 101-112.

Fraud Essay Example | Topics and Well Written Essays - 250 words

Fraud - Essay Example ice actions that must be commenced within three years of the act or omission giving rise to the injury, or within two years of the date discovery, to a maximum of four years following the date of the act or omission. On the other hand, medical malpractice actions for objects that are left inside the body may be commenced within one year of the date of discovery, to a maximum of ten years after the date of the act giving rise to the injury. Another example that North Carolina has is about personal injury in which negligence claims must be filled within three years of the date upon which bodily harm caused by the negligent act is or should have been apparent, whichever occurs first. However, all negligence claims must be commenced within ten years of the act giving rise to the injury, regardless of the date of discovery. Obviously If I have the right to decide, I would like to add the statutory about the medical malpractice from the North Carolina State. I think it is crucial because basically doctors are still human; mistakes might occur – human error does exist. So, that particular statutory would definitely help the citizens to obtain their rights if something unexpected happens within their medical treatments. The citizens will absolutely feel secured to have such kind of statutory. Larson, Aaron (2004). Expert Law. North Carolina Statute of Limitations for Civil and Personal Injury Actions – An Overview.Retrieved from

Marketing report Essay Example | Topics and Well Written Essays - 2250 words

Marketing report - Essay Example This strategy, attributed mostly to Ford Chairman Alan Mullaly, provided the firm the necessary resources to develop a very conscious and deliberate branding strategy. The continuous marketing and development of Ford Focus- one of the leading international brands of the firm shall therefore be viewed from the perspective of this new change in focus and the approach. (Daye & VanAuken, 2010). The current brand management program for the car is mostly focused on exploring the brand name of the Ford itself as well as the new and renewed strategy of managing only those brands which can be successfully marketed. The new paradigm in Ford therefore is based upon successfully managing the existing brands by cutting down those brands which cannot be successfully marketed. This report will discuss critically the current brand management techniques adapted for this brand besides performing the external environment assessment and how the firm can actually improve its CRM as well as MKIS for this brand. Ford Focus- a brief Review Ford Focus is one of the most successful brands of Ford which is being successfully marketed all over the world under the same name. ... It is also important to note that the Focus is priced reasonably however, it is still considered as one of the luxury brands aimed at consumers who are willing to afford high priced luxury cars. Due to this market segmentation strategy, Ford has been able to consistently market this product across the different markets with relative success. One of the key aspects of the overall brand strategy for this brand is the deliberate strategy for not rolling out the different brand extensions. It is generally believed that the brand extensions in automobile industry tend to weaken the existing brands and it is therefore critical that the automobile firms must engage into the practice of brand consolidation in order to ensure that the existing brands continue to perform and develop into leading market brands.(Lambin, Chumpitaz, & Schuiling, 2007). Current Brand Management Program As discussed above that the Ford has adapted a deliberate strategy of managing its current brands by discarding th ose brands which are hard to sell and manage. Due to financial crisis, most of the automobile firms faced significant financial constraints and reverted to further rationalize their product lines in order to become more efficient and effective in managing only those brands which can be successfully marketed. An effective branding strategy requires the successful leveraging of the power of the brand in order to cover the market more effectively. (Aaker, 2002) In order to effectively understand and critically analyse the current branding strategy for the Ford Focus will suggest that it is a sub-brand of the Ford itself. Given the market power of Ford as well as its overall market reputation, Ford Focus therefore tends to thrive on the strong brand image of Ford itself.

Marketing in Practice Essay Example | Topics and Well Written Essays - 3250 words - 1

Marketing in Practice - Essay Example Marketing is based on five Ps namely product, place, price, promotion, and people (Russel 2008, p.12) and through marketing, marketers identify market needs, and prices that consumers will be willing to pay for products addressing those needs (Blythe 2005, p.4); using people in global markets by communicating the specific places where they can be found, and their prices. This way, promotion marketing increases sales substantially, in addition to collecting market feedback regarding consumer tastes and preferences, and addressing specific market needs. Marketing promotion strategies offer great potential for the library of Birmingham, which if explored to the maximum could have the impact of improving the library experience and increasing attendance substantially. For instance, marketing promotion strategies will increase the library’s visibility to the market both around and beyond Birmingham thereby creating awareness of the library and its services fulfilling the marketersâ €™ objectives. ... Marketing promotion strategies are centred on the Library of Birmingham’s exciting displays of content, internal organization, rich archival offers, and user help guidelines that offer readers enhanced new experiences especially in terms of the ease of finding books. Additionally, marketing promotion strategies focus on the library of Birmingham’s innovative technologies such as online search databases that have greatly transformed the library experience; for instance, readers are able to evaluate particular resources in the library through online database reviews and can make book orders without necessarily visiting the physical store. Overall, marketing promotion objectives for the Library of Birmingham are to increase the number of visitors, internet users, book borrowers, Family History service users, in addition to increasing the library use by underrepresented ethnic minority and socially excluded groups, and the library’s use for learning and study. This p aper presents a report on the marketing promotion situation analysis of the Library of Birmingham using the SOSTAC model; this report aims at establishing the library’s current promotion and public relation marketing strategies, key objectives, in addition to a strategic direction action plan, and the control metrics. Apart from that, this report will also propose a number of recommendations for the library’s promotion and public relation marketing strategies, specific goals that should be focused in the approaches, and viable future trajectory options for the library of Birmingham. Introduction Marketing promotion strategies are increasingly becoming a focal point of management in the business world today due to increasing pressures in the complex market environments; in this

Evolution of the Microprocessor

Evolution of the Microprocessor Introduction A microprocessor is that programmable IC that is used for executing instructions to the process of digital data or exercise digital control over the devices. It is primarily works as the central processing unit of computer system. The complexity of todays microprocessors make even modest description how microprocessors work beyond scope of the page. The worlds 1st microprocessor 4004, was co-developed by Buisson i.e. Japanese manufacturer of calculators, Intel U.S. manufacturer of semiconductors.After the development of a general-purpose LSI not only the desktop calculators but also the business machines are originally based on the decimal computer with the stored program methods a basic architecture 4004 was developed on August 1969; a plan for the 4004 system was finalized in Dec 1969; and the 1st microprocessor was successfully developed in Mar 1971. Microprocessors which becomes the technology to open up a new era, brought 2 outstand impacts, power of intelligence and power of computing. 1st microprocessors opened up the new era of programming through replacing with the software, the hardwired logic based on I of the former era of logic. At same that time, microprocessors allowed young engineers use power of computing for creative development of the personal computers and computer games which in turn led to the growth in software industry they paved the way to the development of the high-level performance of microprocessors. Also an engineer must be the armed with firm belief that on his mission is nothing but the development must be determined to the go of his own way, never following otherss track. 4004 performance was only 0.06MPS with 2238 transistors 750 KHz operating frequency. Microprocessors evolved 4 bit 64 bit microprocessor, introducing computer technologies such pipeline super-pipeline super scalar VLIW cache memory, and virtual memory system. Now is possible integrate 16 sets of the microprocessor with the 64GB of memory on board. In the 20th century, microprocessors are used for increase in the power of intelligence. In 21st century, microprocessors will evolve into the tool to bring forth wisdom for whole mankind . The Breakthrough In Microprocessors The switching units in computers that were used in the early 1940s were the mechanical relays. These were devices that opened and closed as they did the calculations. Come the 1950, and the vacuum tubes took over. The Atanasoff Berry Computer used in vacuum tubes as its switching units rather than relays. The switch from mechanical relay to vacuum tubes was an important technological advance as vacuum tubes could perform calculations considerably faster and more efficient than relay machines.This technological advance was short-lived because the tubes could not be made smaller than they were being made and had to be placed close to each other because they generated heat. Then came the transistor which was acknowledged as a revolutionary  development. In â€Å"Fire in the Valley†, describe the transistor as a device which was the result of a series of developments in applications of physics. Transistor has changed the computer from giant electronic brain to commodity like TV set. As a result of the technological breakthrough of transistors, the introduction of minicomputers of the 60s the personal computer revolution of the 70s was made it possible. However, researchers did not stop at the transistors. They wanted a device that  could perform more complex tasks—a device that could integrate a number of  transistors into a more complex circuit. Hence, the terminology, integrated circuits or ICs. Because physically they were tiny chips of silicon, they came to be also referred to as chips. Initially, the demand for ICs was typically the military and aerospace industries which were great users of computers and who were the only industries that could afford computers Later, an engineer at Intel, developed a sophisticated chip. This chip could extract data from its memory and interpret the data as an instruction. The term that evolved to describe such device was â€Å"microprocessor†. Therefore,â€Å"microprocessor† first came into use at Intel in 1972. A microprocessor was nothing more than an extension of the arithmetic and logic IC chips corporating more functions into one chip. Today, the term still refers to an LSI single-chip processor capable of carrying out many of the basic operations of a digital computer. Development Of Microprocessors Microprocessors essentially evolved from mechanical relays to IC what aspects of the computing industry led to the development of microprocessors. (1) Digital Computer Technology We know the computer industry learned to make large, complex digital computers capable of processing more data and also how to build and use smaller, less expensive computers. The digital computer technology is been growing steadily since the late 1940s. (2) Semiconductors It had also been growing steadily since the invention of the transistor in the late 1940s.In 1960s we saw the integrated circuit develop from just a few transistors to many complicated tasks, all of the same chip. (3) The Calculator Industry It appears as if this industry grew overnight during the 1970s from the simplest of four-function calculators to very complex programmable scientific and financial machines. Generation Of Microprocessor Microprocessors were categorized into five generation Their characteristics are described below: A. First-Generation The microprocessors that were introduced 1971 to 1972 were referred as the first generation systems. They processed their instructions serially fetched the instruction, decoded it, then executed it. When an instruction was completed, microprocessor updated the instruction pointer and fetched the next instruction, performing this sequential drill for each instruction in turn. B. Second Generation By the late 1970s , enough transistors were available on the IC to usher in the second generation of microprocessor sophistication: 16-bit arithmetic and pipelined instruction processing. Motorolas MC68000 microprocessor, introduced in 1979, is an example. Another example is Intels 8080. This generation is defined by the overlapped fetch, decode, and execute steps . As the first instruction is processed in the execution unit, the second instruction is decoded and the third instruction is fetched. The distinction between the first and second generation devices was primarily the use of newer semiconductor technology to fabricate the chips. This new technology resulted in a five-fold increase in instruction, execution, speed, and higher chip densities. C. Third Generation The third generation, introduced in 1978, was represented by Intels 8086 and the Zilog Z8000, which were 16-bit processors with minicomputer-like performance. The third generation came about as the IC transistor counts approached 250,000. Motorolas MC68020, for example, incorporated an on-chip cache for the first time and the depth of the pipeline increased to five or more stages. This generation of microprocessors was different from the previous ones in that all major workstation manufacturers began developing their own RISC-based microprocessor architectures . D. Fourth Generation As the workstation companies converted from commercial microprocessors to in-house designs, microprocessors entered their fourth generation with designs surpassing a million transistors. Leading-edge microprocessors such as Intels 80960CA and Motorolas 88100 could issue and retire more than one instruction per clock cycle E. Fifth Generation Microprocessors in their fifth generation, employed decoupled super scalar processing, and their design soon surpassed 10 million transistors. In this generation, PCs are a low-margin, high-volume-business dominated by a single microprocessor V. Micro From Vacuum Tube To Todays Dual-Core Multithreaded Madness Before The Flood In The 1960s Just on the scant in the few years after the first laboratory ICs .Fairchild introduce their first commercial use integrated circuit Already start of decade, process that would last until present day commercial ICs. There is a no doubt but the technology design process were rapidly evolved. Observing the trend Fairchild director of R D Gordon observed that density of elements in the ICs doubling annually predicted that thread would continue next 10 years. With certain amend, this is came to be known Moores Law. The first ICs contained just few transistors per wafe by the dawn of the 70s for 1000 of the transistors per wafer. Its the only matter of the time before the someone would use this capacity to put entire computer on a chip several someones, indeed. Development Explosion: The 1970s The idea of the computer on single chip described in the literature earlier. Finally process had caught up to thinking the computer on the chip was made it possible. The air was an electric with the possibility . Once feat establish rest of the decade saw the prolife of the companies old new getting into semiconductor business as first pc, first arcade games even the first home video game sys are also spreading consumers contacts with the electronics paving way for continued rapid growth in b/w 80s. At beginning of the 70s microprocessors yet not introduced. By end of the decade saturated market led to price wars processors were already introduced16-bit. First Three Three groups claim for the first to put the computer on a chip. The Central Air Data Computer the Intel the Texas Instruments TMS 1000. Where Are They Now ? CADC spent about 20 years in the top secret cold war of the era until finally being classified in the 1998. Thus even it was first that remained under peoples radar even today didnt have chance to influence other until the early microprocessor design. Intel 4004 have the short the mostly history to supersed by the 8008 other early Intel chips. Chip was not finally marketed in standalone form in 1974 for the low price of US $2 per piece. In the year of 1978 a special version of the TITMS 1000 is being brains of educational Speak Spell toy which E.T. jerry rigged to the phone home. Early Intel- 4004 8008 8080 Intel released their 1st single 4-bit all purpose chip the Intel 4004 in Nov 1971. Its clock speed of 108KHz 2,300 transistors with ports for ROM RAM I/O. Originally it was designed for use in the calculator Intel had to negotiate its contract to become able to market its product stand alone processor. Intel 8008 was introduced in the month of April 1972 didnt make much splash being more or less 8-bit 4004. Its primary claim was form the basis for 8080 later 8086 architecture. Intel put back with the 8080 which was used the same instruction set earlier by the 8008 and is generally considered to be first usable microprocessor. Where is Intel stand now? Last time when we checked Intel was on the still around. RCA- 1802 In 1974 RCA released the 1802 of the 8-bit processor with an different architecture than the other 8-bit processors. It consist of a register file of 16 registers that is of 16 bits each using the SEP instruction you can select any of the registers be the program counter. Interesting variation was the two or more than two subroutines a ring so that they were to the be called as the roundrobin order. The RCA 1802 was considered one of the first risc chips. Where Is Now ? RCA chip was the biggest market failure due to slow clock cycle speed. But it can be the fabricated to the radiation resistant so used on Voyage Viking Galileospace probes. IBM 801 In 1975 IBM produced some earliest efforts to build microprocessor based on RISC design. IBM 801 was named after address of where the chip designed but suspect that IBM systems already numbered 601 701. Where Is 801 Now Gone? 801 chip family never saw main use was primarily used in other IBM hardwares. The Evolution Of RISC RISC Relegate the Important Stuff to the Compiler known as load store architectures. In the 1970 research at IBM produced result that the some of the operations are actually slower than the number of smaller operations doing same thing. A famous eg. was the VAXsINDEX instruction which ran slower than loop implementing same code. Moto 6800 Motorola introduced 6800 chip in the 1978 with the 78 instructions probably the first microprocessor with index register. When comes to program flexibility maintenance they are the wasteful when it was comes using scarce computer memory. Where Is 6800 Now Gone? Motorola is the only stand alone processors microcontrollers trace their lineage to mbdew 6800 including popular powerful 6809 of 1979. Where Is Industry Of Microprocessors Going? Almost immediately after their introduction, the microprocessors became the heart of the personal computer. Since then, the improvements have come at an amazing pace. The 4004 ran at 108 kHz thats kilohertz, not megahertz and processed only 4 bits of data at a time. Todays microprocessors and the computers that run on them are thousands of times faster. Effectively, theyve come pretty close to fulfilling Moores Law which states that the number of transistors on a chip will double every 18 month Performance has increased nearly same rate Conclusion The microprocessor are their around for more than 20 years already. It is now comes in many forms sizes levels of sophistication powering all the kinds of applications that they rely on control of computer.althouh the cpu of computer system it needs to interact with some other semiconductor device in order to perform functions. And devices include memory input/output devices constitute rest of the computer system.Thus we know from where microprocessor evolutes till where goes. References Websites: www.google.com www.bharatstudent.com www.electronics4u.com www.wikipedia.com Books: U.S Shah , â€Å"Microprocessor and its applications Ramesh Goankar, â€Å"Microprocessor Architecture , Design and applications of 8085† B.Ram, â€Å"8085 Microprocessor†

America Should take the Lead in Stopping Global Warming Essay -- Climat

Because of the apparent melting of the polar ice caps, scientists have begun to admonish the industrialized nations that they must take extreme measures to stop global warming. America should take the lead in stopping global warming. There is much controversy among scientists as to whether or not global warming is actually happening. With all the evidence that has been collected, one can conclude that the Earth is showing signs of climate change. The Earth’s average temperature has climbed about one point four degrees Fahrenheit since the year 1880 (â€Å"Global Warming Fast Facts† 2007). The last two decades have been some of the hottest in four hundred years. The Intergovernmental Panel on Climate Change (IPCC) reports that eleven out of the past twelve years have been the warmest since 1850 (â€Å"Global Warming Fast Facts† 2007). ("Data @ NASA GISS: GISS Surface Temperature Analysis† 2010) Figure 1-1 shows the increasing temperature. As one can see the rate at which the global temperature is increasing is staggering. This chart only shows the changes in temperature for only twenty years, one must think what the chart for 2000 till present day must look like. Global warming could possibly be one of the most devastating events that our Earth has seen. The climate changes are destroying some very precious ecosystems that do not adapt well to change. The coral reef is one example. The change in the water temperature is causing the coral to become bleached and die off (Markey 2006). â€Å"Bleaching† is the reaction that the coral has to the changing water temperatures. When the water changes, the coral secretes its food making algae, making it die. In 1998, the El Nino weather pattern brought the most spread of bleached coral. â€Å"16%... ...exhibitgcc/>. National Geographic news team. "Global Warming Fast Facts." Daily Nature and Science News and Headlines | National Geographic News. National Geographic, 1996. Web. 07 Jan. 2010. /2004/12/1206_041206_global_warming.html "National Hurricane Center." National Hurricane Center. N.p., n.d. Web. 26 Jan. 2010. . Pew Center. "Global Warming Facts and Figures | Pew Center on Global Climate Change: The Pew Center on Global Climate Change." Homepage | Pew Center on Global Climate Change: The Pew Center on Global Climate Change. Web. 08 Jan. 2010. . Team #C006156. "Global Warming - How Harmful Is It ?." Oracle ThinkQuest Library . N.p., n.d. Web. 18 Jan. 2010. .